Privacy Policy

1. Who We Are

WhiskeyAtlas (whiskeyatlas.co.uk) is operated by SaaSquatch Ltd, a digital agency registered in England. Our mission is to provide honest, independent whiskey content for UK drinkers.

If you have any questions about this policy, you can reach us at hello@whiskeyatlas.co.uk.

2. What Data We Collect

We believe in minimal data collection. Here is exactly what we gather:

2.1 Analytics (Umami)

We use Umami, a privacy-focused, open-source analytics platform. Umami does not use cookies, does not collect personal data, and does not track you across websites. All data is aggregated and anonymous. We use it to understand which pages are popular and how visitors navigate the site — nothing more.

2.2 No Cookies

WhiskeyAtlas does not set any first-party tracking cookies. We do not use Google Analytics, Facebook Pixel, or any other cookie-based tracking technology. You will not see a cookie consent banner because there are no cookies to consent to.

2.3 Contact Information

If you email us directly, we will retain your email address and message content solely to respond to your enquiry. We do not add you to any mailing list, and we do not share your contact information with third parties.

3. Affiliate Links & Third-Party Retailers

WhiskeyAtlas contains affiliate links to whiskey retailers and other merchants. When you click one of these links and make a purchase, we may earn a small commission at no additional cost to you. These links take you to third-party websites that have their own privacy policies.

Our affiliate partners include Master of Malt, The Whisky Barrel, Flaviar, the Scotch Malt Whisky Society (SMWS), and Amazon Associates. We are not responsible for the privacy practices of these external sites — we encourage you to review their policies before making a purchase.

For full details on how affiliate links work on WhiskeyAtlas, see our Affiliate Disclosure.

4. Data Sharing

We do not sell, rent, or trade your personal information to anyone. The only data we process is anonymous analytics data through Umami, which is self-hosted and never shared with third parties.

5. Your Rights

Under UK GDPR and the Data Protection Act 2018, you have the right to:

• Request access to any personal data we hold about you
• Request correction or deletion of your personal data
• Object to or restrict the processing of your data
• Lodge a complaint with the Information Commissioner's Office (ICO)

In practice, because we collect virtually no personal data, these rights are unlikely to apply. But if you have any concerns, we are happy to help.

6. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

7. Contact Us

If you have any questions or concerns about this privacy policy, please contact us at hello@whiskeyatlas.co.uk.